As an entrepreneur, it’s powerful for you to step into the mentality of a General.
Tactics are important, but until and unless you are a strategist with a vision, you will be weak in the marketplace, and within your own four walls.
Every good military commander knows, the simplest plan has the best chance of success.
In war, and in business, there is no room for complexity.
Overly complicated plans, require too many things to go just right,
diluting too many forces, and confusing the troops.
The very same thing applies to business.
The simplest marketing plan, with the simplest message, has the greatest chance of succeeding.
Be the General!
Joe Nicassio is a Mentor For Entrepreneurs,
Author of “Resurrecting America’s Entrepreneurial Spirit”,
and the creator of the “Employee Escape Plan.”